the doll I’ve never asked for NIKE /2019.
Andressa Alves’ story could be the same of many girls who like football and have to change their dreams after being overwhelmed by the rules of patriarchy. We decided to tell the history of this athlete to break the cycle and to support any girl that doesn't want to change her dream to fit a rule. After all, if the world plays against you, show them what a dream can do.
︎︎︎ creative idea / art direction
Cannes Lions 2021:
SHORTLIST - Design (Andressa Alves' Doll)
D&AD 2020:
GRAPHITE PENCIL - Direct (Andressa Alves' Doll)
One Show Festival 2020:
SILVER PENCIL - Direct (Andressa Alves’ Doll)
MERIT - IP&Products (Andressa Alves’ Doll)
MERIT - Promotional Items (Andressa Alves’ Doll)
SHORTLIST - Film (The Doll I've Never Asked For)
El Ojo de Iberoamerica 2019:
GOLD - Design (Andressa Alves' Doll)
SILVER - Film (The Doll I've Never Asked For)
CCSP (São Paulo Creative Club) 2019:
BLACK STAR (Andressa Alves' Doll)
GOLD - Promo & Activation (Andressa Alves' Doll)
GOLD - Design (Andressa Alves' Doll)
SILVER - Film (The Doll I've Never Asked For)
Profissionais do Ano / Rede Globo 2020:
Mercado Sudeste Capitais (The Doll I've Never Asked For)