unlock today, define tomorrow. BECK’S x TML /2021.
As an official sponsor of Tomorrowland, a global electronic music festival that happens every year, Beck’s had the challenge of invite people to join it. Because of the global pandemic situation, the festival would happen the same way it happened one year before: digitally.
Truth is: with more than one year of isolation, people were already tired of virtual events. We had to find a message that could inspire them to keep celebrating their way through a better tomorrow.
︎︎︎ concept / script / art direction