open sky exhibition NIKE /2019.
In March 2019, more specifically on International Women's Week, we had an opportunity to contextualize the line "It's Only Crazy Until We Do It" in Brazil's reality. So we had the challenge to build a journey that would culminate in the FIFA Women's World Cup. To start we made the first open-air exhibition dedicated exclusively to female players. We chose the most iconic avenue in São Paulo to these women who were silenced throughout the history of Brazilian soccer. These women were called crazy until someone called them genius. From now on we guarantee they will not be unknown players anymore.