voo ALICE /2020.
In order to launch Alice, a Brazilian healthtech startup that offers a new proposal for those who want more than a health plan, we challenged the singer Bruna Caram to launch the first song ever recorded in movement. She had all the support from Alice's Health Team while she was preparing herself and creating this Voo song - that was first released in a live event.
As well as that, the track was built with binaural beats, that boost emotional wellbeing and self-confidence when you listen using headphones. It's already available across all streaming platforms.
︎︎︎ creative idea / art direction / illustration