different is good    PHSD  /2019.

People that use PHSD are always recreating themselves, looking for wear something totally different everyday. For them, it doesn't exist just one truth, as much in their way of dressing as in their lifestyle, values and even religion. They are proud to be different than others. And a new change is always welcome. So, the launch of the new clothing collection "Different is Good" is inspired by what is always with these people: the Creation.

︎︎︎ project leadership / concept / script / art direction / graphic design