fresh drops SPRITE /2020.
These are some Fresh Drops that show how Sprite can be a nice companion for different situations.
After we discovered that Sprite has been scientifically proven to be the best drink against hangover, we launched a Fresh Drop on the day of the brazilian biggest hangover of the year: Ash Wednesday (right after Carnival).
A few months later, in isolation times because of the pandemic, many people had to stay at home 24 hours a day for a long time. And to end the boredom and sameness, we show that Sprite can fresh up the routine.
︎︎︎ creative idea / art direction