fresh drops    SPRITE  /2020.

These are some Fresh Drops that show how Sprite can be a nice companion for different situations.

After we discovered that Sprite has been scientifically proven to be the best drink against hangover, we launched a Fresh Drop on the day of the brazilian biggest hangover of the year: Ash Wednesday (right after Carnival). 
A few months later, in isolation times because of the pandemic, many people had to stay at home 24 hours a day for a long time. And to end the boredom and sameness, we show that Sprite can fresh up the routine.

︎︎︎  creative idea / art direction

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